CELEBRITY XCEL

The strategy centred on maximising the use of the interactive floor projector, turning the stage into an active gameplay surface for both shows.

Brain Spin reimagined a classic board-game style quiz, using floor-based interaction to create a fun, accessible experience driven by movement and participation. High Stakes took a more competitive approach, combining futuristic neon visuals with floor-led gameplay built around chance, risk, and opportunity, delivering a fast-paced, immersive gameshow experience.

Two interactive gameshows were designed for Celebrity Xcel, maximising audience engagement through the combined use of a large LED wall and an interactive floor projection.

Brain Spin adopted a playful, cartoon-inspired quiz aesthetic, using bright pastel colours and bold graphic elements to create an accessible, family-friendly atmosphere.

In contrast, High Stakes featured a high-energy neon "Tron"-style visual identity, with sharp lines and glowing effects that transformed the stage into a futuristic, immersive gameshow environment.