MSC WORLD EUROPA

Two bespoke, family-friendly gameshows were created for MSC World Europa, delivering interactive entertainment to audiences of up to 6,500 passengers per sailing across worldwide itineraries.

The strategy focused on delivering a complete technical infrastructure to support two fully functioning gameshows, designed to be simple to operate by non-skilled crew. A custom scoring system was developed to handle both names and numerical values, ensuring smooth, flexible gameplay in a live environment.

An auto-updating Stream Deck interface streamlined show control, allowing cruise staff to run each production confidently with minimal training, while maintaining a polished, professional experience for guests.

Win It In A Minute was designed as a fast-paced, quiz-style gameshow with a strong TV show aesthetic. The visual language followed a minimalist approach, using a bold red and blue colour palette to clearly define the two competing teams. Clean graphics, strong contrast, and simple layouts ensured instant readability for both the audience and on-stage participants, reinforcing a polished, broadcast-style look.

All Feet on Deck took a more energetic approach, with design driven by movement and participation. Graphics were bold, playful, and highly visible, supporting a dance-led, active format that encouraged the audience to join in and earn points for their team. The visual style amplified excitement and inclusivity, helping transform spectators into participants while maintaining clear score feedback throughout the show.